WydraDesigns

a blue flower with a halftone pattern a pink flower with a halftone pattern

I’m a UX Designer 🔬, a Photographer 📸, and novice Front-End Dev ⌨️!

I’m currently a lead designer for design systems, and I am passionate about bringing a focus on accessibilty and empathy to design thinking.

Building a Multi-Brand Design System

Meraki is a design system that was created to be a multi-brand design system for Pfizer. It has been expanded on to include multiple kits for different business cases.

  • UX
  • Research
  • Design System
  • Branding
View Project

Branding a Band of Medical Students

Creating a brand identity for Cards for Today, a band made up of friends who met at Rutgers University's medical school.

  • Logo Design
  • Branding
View Project

Case Studies

  • Diverting Food Waste From Landfills and Supporting Local Communities

    Reframing how people think about food surplus and food waste in their home.

    • Case Study
    • UX
    • Research
    • Branding
    • Prototyping
    View Project

  • Ideating a Potential Curbside Pickup Feature for Target™

    In a time of social distancing, Guest Experience is key and in high demand; for Target Team Members, being able to complete an order for a Guest Pick-Up is crucial.

    • Case Study
    • UX
    • Research
    • Prototyping
    View Project

  • Rethinking TikTok™'s Live Stream Donation Experience

    Creating a friendlier process for donating to content creators through live streams.

    • Case Study
    • UX
    • Research
    • Prototyping
    View Project

  • How Tinder™ Gamified Dating

    Gamification is a popular tactic in most industries to make activities fun and to encourage people to get involved.

    • Case Study
    • UX
    • Research
    • Behavioral Psychology
    View Project

  • Bringing Accessibility Best Practices to Designers' Fingertips

    Attention to Detail is a repository of resources to tackle the accessibility issues design industries face.

    • Case Study
    • UX
    • Research
    • Accessibility
    • Website
    View Project

  • Science History Museum

    Creating a brand for a science museum with a rich archive of imagery throughout modern history.

    • Case Study
    • Logo Design
    • Branding
    • Mockups
    • Stationary
    View Project

  • Antifogmatic

    Building a box to educate and encourage experimentation with the making of the Old Fashioned cocktail.

    • Packaging
    • Logo Design
    • Branding
    • Mockups
    • Stationary
    View Project

  • Barbara Kasten Artist Catalogue

    Laying out and constructing an artist catalogue for Barbara Kasten based on her life's work.

    • Book Design
    • Layout
    View Project