WydraDesigns
I’m a UX Designer 🔬, a Photographer 📸, and Front-End Dev ⌨️!
I’m currently a lead designer for design systems, and I am passionate about bringing a focus on accessibilty and empathy to design thinking.
Building a Multi-Brand Design System
Spearheaded making a design system that was created to be a multi-brand tool for Pfizer. In addition to creating the Meraki Design System, I have expanded the collection to include kits for various business cases.
- UX
- Research
- Design System
- Branding
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Branding a Band of Medical Students
Creating a brand identity for Cards for Today, a rock cover band made up of friends who met at the Rutgers New Jersey Medical School.
- Logo Design
- Branding
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Envisioning a Tool for On-The-Go Reps
Led the design thinking and prototyping for Scout. A simple answer to a complex problem: keeping Pharmaceutical Representatives on schedule and at the top of their game.
- UX
- Prototyping
- Mockups
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Case Studies
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Diverting Food Waste From Landfills and Supporting Local Communities
Reframing how people think about food surplus and food waste in their home.
- UX
- Research
- Branding
- Prototyping
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Ideating a Curbside Pickup Feature for Target™
In a time of social distancing, Guest Experience is key and in high demand; for Target Team Members, being able to complete an order for a Guest Pick-Up is crucial.
- UX
- Research
- Prototyping
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Rethinking TikTok™'s Live Stream Donation Experience
Creating a friendlier process for donating to content creators through live streams.
- UX
- Research
- Prototyping
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How Tinder™ Gamified Dating
Gamification is a popular tactic in many industries to make activities fun and to encourage people to get involved.
- UX
- Research
- Behavioral Psychology
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Bringing Accessibility Best Practices to Designers' Fingertips
Attention to Detail is a repository of resources designed to tackle accessibility issues design industries tend to face.
- UX
- Research
- Accessibility
- Website
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Science History Museum
Creating a brand for a museum that hosts a rich archive of imagery throughout modern history.
- Logo Design
- Branding
- Mockups
- Stationary
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Antifogmatic
Creating a cocktail kit to educate and encourage experimentation in making Old Fashioneds.
- Packaging
- Logo Design
- Branding
- Mockups
- Stationary
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Barbara Kasten Artist Catalogue
Laying out and constructing an artist catalogue for Barbara Kasten based on her life's work.
- Book Design
- Layout
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