Summer 2025
After meeting with the rock cover band, Cards for Today, I educated myself about the origin behind their name. Medical students use a program called Anki Cards for studying purposes, and a phrase they often use when speaking with each other is, "What's in the cards for today?" Therefore, the star in Anki Cards branding in conjunction with the classic 4 suit card deck inspired me in my design process.
After meeting the band members and learning more about them as musicians, medical students, and as people, I found that the bands' personality felt solid and traditional, and felt that a chunky slab serif typeface was the way to go.I also wanted to stylize the “For” to make the design reminiscent of 1920's packaging.
Finally, I wanted to call back to a deck of cards, and what better card than the most iconic Ace of Spades! With a simple inversion, I flipped the A in “Today.”
I chose these colors as they are the same as on a standard deck of playing cards. White as the base card; black for spades and clubs; and red for diamonds and hearts. In one of our review calls, I jokingly asked if the band members knew about how some decks used to come with a fifth suit, which they did not. But, we agreed that adding a fourth color would just complicate the design further.
