Queen Village was incorporated into the city of Philadelphia in 1854 and is the city’s oldest residential neighborhood. Queen Village was built up by different waves of population change and immigration. It was created originally as a Swedish colony, then over time was inhabited over time it was inhabited by African Americans, Eastern European Jewish immigrants, and Italian immigrants. The village had to adapt to different ways of life. It’s neither gritty nor refined. It’s in a limbo state that seems like people have taken historical buildings and “revamped” them. I wanted to design something that seemed just as planned as it was randomized.
There’s a lot of flourishes and decorative elements on the facades of buildings. Since it is in Philly, there’s a lot of interesting murals everywhere. The only natural phenomena were the trees planted so perfectly along the sidewalk. I wanted to add more green to the area, so that is the one singular color amongst the grey color palette I created. Due to the waves of industrial changes the area had endured, I wanted to use an industrial typeface, Archer Pro, as well as the graphics and symbols.