Here are the four logos for a fictitious client, the Ice Cream Museum. For each logo, I had sketched 30–50 unique concepts, brought in the best ones into Illustrator, and refined them. In order: Abstract, Pictographic, Lettered, Combination.
As an extension to the logos I designed above, I created a brand identity for the Museum. I created an envelope, business cards, a letterhead for the client, and button pins for the gift shop. I wanted to give the Museum an educational but playful feel. To emulate ice cream and the bits of cookies or sprinkles you may find in some, I used a chunky Clarendon font paired with pastel colors.